25 Personalization Statistics That Every Marketer Needs to Know

Every customer is unique. So are their needs!

In an era where a customer is exposed to oodles and oodles of Information, it is essential that, as a brand, you make your customers feel they are special. 72% of customers only engage with marketing messages that are customized and contextualized to their specific interests and desires.

The stakes on Personalization are huge! Isn’t it?

 In this whitepaper, you will understand:

• Need for Personalization for an online B2C Brand
• Importance of Content Personalization
• Real-time Website Personalization

Personalization not only helps to know the tastes and preferences of a customer but also allows them to resonate well with the Brand. It can reduce acquisition costs by 50%, lift revenues by 5-15%, and increase marketing spend efficiency by 10-30%. It goes without saying, AI-led personalization services will keep your customers hooked!